An 8-week, strategy-first program for e-commerce founders and marketers, covering buyer psychology, content strategy, funnels, operations, and how to scale a real brand. No dashboards. No "click here" ad-manager tutorials. Taught live by Kafeel Ahmed.
This isn't another "how to use Meta Ads Manager" course. It's the thinking that has to happen before you ever open a dashboard.
We go deep on buyer personas, psychology, funnels, and positioning: the fundamentals that make every tool you'll ever use actually work.
Every class happens live, with real examples pulled from real brands, so your doubts get answered on the spot. Join the Live Online track and you'll also get the recordings, in case you ever miss a session.
25 seats online, 15 in person. Small enough that you're not just a name on a spreadsheet. Kafeel actually knows what you're working on.
Live Online covers each topic across two sessions a week (concept, then applied practice). In-House covers each topic in one extended, in-person session.
Topics covered
Choose a real business and create a basic market analysis covering the target market, competitors, customer journey, acquisition channels and initial marketing strategy.
Topics covered
Build a complete buyer persona and customer insight sheet, then create a compelling offer, value proposition and USP for the selected business.
Topics covered
Create a positioning and messaging document including the brand promise, differentiation, USP, key customer messages, five hooks, three headlines and three CTAs.
Topics covered
Develop a content and creative testing plan for the selected business, including content pillars, multiple creative angles and a testing matrix for at least five ad concepts.
Topics covered
Build a complete funnel map for the selected business and create a KPI sheet showing the key metrics, target benchmarks, break-even point and reporting structure.
Topics covered
Build a complete Meta campaign for the selected business, including account structure, objective, audience, budget, campaign architecture, creatives, tracking and launch checklist.
Topics covered
Analyze a live or sample campaign, identify the main performance bottlenecks, propose optimization actions, build a scaling plan and calculate basic e-commerce unit economics.
Topics covered
E-commerce track
Agency track
Both tracks
Choose one path. E-commerce: create a validated product, offer, launch and 30-day acquisition plan. Agency: create your niche, service offer, pricing, prospecting system and first client acquisition plan.
Same 8-week curriculum. Choose the format that fits how you learn.
Batch dates & timings shared on WhatsApp
Karachi office address shared on WhatsApp
E-commerce strategist and agency owner based in Karachi, working with e-commerce brands from Pakistan to a global audience. This course is built from the same strategic thinking used to guide real client brands, not a repackaged tutorial.
A WhatsApp group with your cohort for questions between classes
Live Online classes are recorded, so you never lose a session you missed
Awarded to every student who finishes the program
Pick your track, answer a few quick questions, and we'll confirm your seat on WhatsApp.
25 seats · PKR 10,000
15 seats · PKR 25,000
Seats are capped on both tracks. Message us on WhatsApp to lock in yours.